Process

The Marketing Process

Marketing is an on-going process — not the completion of a task or series of tasks. To illustrate this process, Veritas Marketing has developed the 4Ds.

DISCOVER:

Research the market, target audience and competition.
Anticipate trends before they happen.

DESIGN:

Document realistic objectives and develop strategies,
messages and tactics to achieve them.

DELIVER:

Execute the elements of the plan in a cohesive way.
Continuity, clarity and focus are key.

DELIBERATE:

Evaluate the results and use this information
for future marketing.

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