Are your business posts driving clicks to websites other than your company’s website? Is your company’s content random and unrelated? If you answer yes to those questions, your social media specialist is posting for kicks and is wasting valuable marketing dollars. Whether you hired a professional or an intern to develop and post social media and blog content, consider the objective. Take the time to develop a social media content plan and calendar that fits your marketing objectives, messages and your target audience. Your content doesn’t need to be dry and uninteresting. But it should relate to your business. Contact Veritas Marketing for a social media content strategy that generates clicks. www.veritasmarketing.com/contact/