Marketing Audit

Independent financial audits are an annual occurrence for businesses. But most companies rarely perform a marketing audits. Many businesses fall into the execution trap with reactive marketing. Getting and staying ahead of the competition requires a proactive approach. A marketing audit is the first step in gaining a fresh perspective of your current marketing, while identifying areas for improvement and opportunity.

• Reviews and evaluates current marketing objectives, planning, activities and results
• Identifies areas for improvement
• Provides recommendation for the future
• Fosters collaboration with other departments

• Research
• Strategies, planning and budgeting
• Branding, identity and positioning
• Customer persona
• Buyer journey and sales cycle
• Skills and capabilities
• Systems, processes and resources
• Marketing mix and tactics
• Implementation and productivity
• Measurement tools and analysis
• Lead nurturing
• Customer relationship management
• Internal communication and reporting

• Information collection
• Interviews
• Analysis
• Executive brief
• Recommendations