Mobile website usage is increasing at a rapid pace in consumer markets. There is also growth in business-to-business markets for mobile website usages. Worldwide, 13 percent of all website traffic is from a mobile device. This trend is growing rapidly. When should your website be updated for mobile optimization? For consumer businesses, the sooner they update their websites for mobile … Read More
Rich Content Engages
Digital media is constantly evolving adding variety, verve and an innovative approach to marketing. The content provided through electronic channels is a resource for customers and prospect who are regularly seaching for infomation to help them achieve a goal or meet a new challenge. Content marketing incorporates tactics such as white papers, technical articles, online training, videos and webinars that … Read More
Veritas Marketing earns three Hermes Creative Awards
Veritas Marketing, LLC, an integrated marketing agency, was recognized with three 2014 Hermes Creative Awards. These Awards are judged by the Association of Marketing and Communication Professionals (AMCP). The judges are industry professionals who look at companies and individuals whose talent exceeds high standards of excellence and whose work serves as a benchmark for the industry. Veritas won the gold … Read More
Stay In Front of Prospects and Customers with E-mail Marketing
Veritas Marketing makes it simple to connect to customers and prospects. E-mail marketing gives you a direct communication to introduce new products, provide technical knowledge, set misconceptions straight and more. Break into a new market, reach potential customers and generate leads with a custom e-blasts using a quality third-party opt-in lists. Veritas Marketing is skilled at finding and helping you … Read More
Marketing Strategy
How Does Your Company Stack Up? A competitive analysis of first impressions can help position your company, products or services properly amongst the competition. Are you the high-quality/high-price provider? But when placed head-to-head with the competition, does your marketing communicate low-quality/low-cost provider? If so, develop a head-to-head competitive analysis. A basic spreadsheet is an ideal format. Keep the information short … Read More
Backlinks
Backlinks or links from other more popular websites improve a website’s search engine optimization. Exchange website links with distributors, representatives and other partners. Locate and list your company on industry and local Internet directories and buyers’ guides. Associations often provide directories of members. The most- visited websites are social media websites. If your company does not have a social media … Read More
Secret Shopping to Better Service
Secret or mystery shopping isn’t a new concept. But it’s often overlooked. Are leads and customer calls handled in an efficient and courteous manner at your company? Most would like to say yes. But do you really know? When creating a marketing plan, Veritas often tests the sales process of our clients and their competitors by engaging with the company … Read More
Is Your Sales or Lead Follow-up Process Effective?
Are leads and customer calls handled in an efficient and courteous manner at your company? Most would like to say yes. But do you really know? When creating a marketing plan, we often test the sales process of our clients and their competitors by engaging with the company as any interested potential buyer or customer would. Too often, we find … Read More
Linkedin — a Powerful Sales and Marketing Tool
A corporate Linkedin page should already be part of your marketing mix. In addition to a company profile and logo, Linkedin allows you to list specialties, products or services and other information. Once a company page is established on Linkedin, post regular status updates including headlines from press releases, tips and more. You can also request recommendations from customers. Get … Read More
Rich Content Engages
Digital media is constantly evolving adding variety, verve and an innovative approach to marketing. The content provided through electronic channels is a resource for customers and prospects who are regularly searching for information to help them achieve a goal or meet a new challenge. Content marketing incorporates tactics such as white papers, technical articles, online training, videos and webinars that … Read More