Category Archive

Growth Hacking Native Advertising Snackable Content Newsjacking It Factor As a marketing agency, we often get unusual requests. When the cloud first started emerging as a new buzzword, we received a call from a manufacturer that wanted the cloud. Some years later, a few IT professionals at a hosting company created an exceptional depiction of the cloud. They put white … Read More

Google AdWords can be a powerful marketing tool that adds real value to a robust marketing campaign. However, as with many tools, it must be used correctly or it can waste resources. Google AdWords is set up on the basis of you paying per click. That’s good and bad. It’s good if you are driving qualified prospects to your website. But … Read More

Veritas Marketing has extensive international marketing experience. Some of our clients are headquartered in Europe and rely on Veritas to reach their global audiences. Most of our clients sell or distribute products throughout the world. Many have manufacturing plants outside of the United States and others target specific regions in select countries. We encourage our clients to take advantage of … Read More

Events are an excellent way to education or train and introduce new product or service offerings. Get the most out of your events with effective event marketing. Whether you’re planning a webinar, tradeshow, lunch and learn, open house, seminar and other event, Veritas provides strategies and tactics to draw in and engage attendees. We can locate a targeted list to … Read More

It may be obvious to most, but Google and other search engines cannot index (read) text or words that are saved as an image. When it comes to images, search engines only recognize words in the filename or associated alt tags. Taking a shortcut or saving time by posting content as an image rather than formatting the text on the … Read More

Veritas Marketing was recently featured in Minnesota Business Magazine. The article, SCORE celebrates 50 years in Minnesota, explores SCORE’s successful mentor relationship with Veritas Marketing and other local businesses. Read the full article.

Content marketing is an important part of any company’s marketing strategy. According to a recent study by the Content Marketing Institute, marketers with a documented content marketing strategy have higher effectiveness. The biggest challenges marketers face when it comes to developing a successful content marketing initiative include: Lack of time Producing enough content Producing the kind of content that engages … Read More

Many manufacturers and distributors of business-to-business products and services realize the benefits of an e-commerce website. Even if your products are sold through distributors, you may want to offeraccessories, off-the-shelf stock products or close-out items for purchase on your website. Veritas Marketing makes the process of building an e-commerce website simple. We develop the navigation map, provide you with several … Read More