Are leads and customer calls handled in an efficient and courteous manner at your company? Most would like to say yes. But do you really know? When creating a marketing plan, we often test the sales process of our clients and their competitors by engaging with the company as any interested potential buyer or customer would. Too often, we find … Read More
Linkedin — a Powerful Sales and Marketing Tool
A corporate Linkedin page should already be part of your marketing mix. In addition to a company profile and logo, Linkedin allows you to list specialties, products or services and other information. Once a company page is established on Linkedin, post regular status updates including headlines from press releases, tips and more. You can also request recommendations from customers. Get … Read More
Rich Content Engages
Digital media is constantly evolving adding variety, verve and an innovative approach to marketing. The content provided through electronic channels is a resource for customers and prospects who are regularly searching for information to help them achieve a goal or meet a new challenge. Content marketing incorporates tactics such as white papers, technical articles, online training, videos and webinars that … Read More