Are your business posts driving clicks to websites other than your company’s website? Is your company’s content random and unrelated? If you answer yes to those questions, your social media specialist is posting for kicks and is wasting valuable marketing dollars. Whether you hired a professional or an intern to develop and post social media and blog content, consider the … Read More
Closed-Loop Marketing
Closed-loop marketing is not a new concept. Veritas Marketing has been providing marketing automation, results tracking and analytical reporting since its inception in 2001. Technology and software improvements continue to make the process easier and more efficient. Benefits of Closed-Loop Marketing Work smarter, not harder Identify which messages and channels generate the most qualified leads Efficiently use budget dollars and … Read More
Social Media Plan
When is the last time you clicked on the social media icons on your website? Does your website even have social media links? Are you or your management team skeptical of the importance of social media for your business? There are more than two billion active social media users worldwide. 1.23 billion users log into their social media sites for … Read More
Sales + Marketing = Smarketing
Integrating the sales and marketing process can lead to annual revenue growth. One study establishes revenue growth of up to 20 percent. Unfortunately, all too often there is friction between sales and marketing. How aligned are your sales and marketing teams? Are your sales people creating their own marketing materials because the company’s message isn’t on target? Does sales complain … Read More
New Year’s Traditions from Around the World
Belgium: Farmers wish their cows a Happy New Year. Family have parties where everyone kisses and exchanges fortune greetings and toasts to welcome the New Year. Bolivia: Coins are baked into sweets, and whoever finds the coins has good luck for the next year. Chile: Families spend the night sleeping at the cemetery. China: Every … Read More
Black Isn’t the New Clear
Interplastic Corporation develops and manufactures resins, gel-coats, colorants and related products used to produce a wide range of innovative composite components, such as countertops, shower stalls, boats and automotive parts. One of Interplastic’s competitive advantages is that the company’s resin formulations are clearer in color. This minimizes discoloration of colorants and pigments added to the resin during manufacturing. The company … Read More
Strategic Marketing Plan for 2016
Proceeding without a strategic marketing plan is like shopping at the home improvement store without a list. It costs you more, it takes longer, you forget to buy necessities, and you make purchases that aren’t needed. A good strategic marketing plan brings the future to the present and gives you an efficient roadmap for getting to your destination—increased sales and profits. The process … Read More
Rebranding: Polk County Pond Scum Green to Technology Innovation
Founded in 1972 and transitioning from second- to third-generation ownership in 2010, Northwire decided it was time to make some changes. The company wanted to update the website. Veritas Marketing recommended a corporate identity and positioning renovation at the same time. The management team agreed. Having worked with Northwire since 2005, Veritas started the rebranding process with a strategy discovery … Read More
In the News: 11 Tips for Gaining Media Coverage
A press release is often the first step in securing a feature article or gaining media coverage that generates leads and builds awareness. Some press releases are picked-up and others hit the recycle bin. Many never make it to the intended media inbox in the first place. Here are some best practices for gaining more press coverage. Write an attention-grabbing headline. … Read More
Avoid Marketing Pitfalls
It is third quarter. Do you know where your marketing plan is? Have the strategies been followed? Has the plan been updated during the year? Here are some common pitfalls that even the most seasoned professionals can fall prey to. Failing to monitor your marketing programs. You can only manage what you measure. Marketing automation, campaign tracking and website analytics allow … Read More